Fundraising Basics

Fundraising Basics

Written By Coach Greg Crowe

I remember the first time I spoke to my team in the locker room. I can't recall everything I said or even if my words were useful, but I remember the feeling that this was my group of guys and we were competing together. I always encouraged players to set a goal that you are passionate about and then make a plan to reach that goal. We did the same thing as a team and then discussed how we would accomplish our main goal. There was never a year we made the final ultimate goal of winning the state tournament. However, the steps we took along with the dedication to reach that main goal took our program to places we had never been. It was the small things, every single day, that made us better and gave us a feeling of accomplishment. It is truly a rewarding feeling.

I had the same feeling the first time we sold a Boostr table and helped a school raise money for their program! I remember sitting down with that AD and telling him the steps that would guarantee his program to be a fundraising success. You know what’s funny about that? It was the same things that made our team better every day of the season and off season.

  1. Verbalize and discuss your fundraising plan with team and parents.

  2. Show a clear and precise plan for what you are going to do with the money. 

  3. Ask for their best effort and let them know raising money will help all of the players.

  4. Be passionate about your team and players when talking to prospective advertisers.

  5. Follow through with what you promise! 

There are many things that make a program great and most of them don’t coast a penny, BUT it sure does go a long way with players when they have nice gear, travel meals, team trips and all the equipment they need to be successful!

Pretty Is, As Pretty Does

Pretty Is, As Pretty Does

Basketball for Everyone!

Basketball for Everyone!